Mobile banking is not just a fad. By 2020, the U.S. is expected to have more than 160 million mobile banking users, and in the UK mobile banking is already overtaking internet banking in popularity. This could be attributed to a number of factors, from simple convenience to the increasing primacy of mobile phones in general—but whatever the cause, the implication for banking and financial services businesses is pretty clear: you really need a robust mobile application that your subscribers can access on the go.
When it comes to banking and financial services functionality, “almost” doesn’t count. From your end users’ perspective, they’re either able to complete their desired action—whether that’s checking their balance, transferring funds, or setting up automatic payments—or they’re not. They’re not going to spend a lot of time looking for workarounds, they’re simply going to register their displeasure by choosing a new app or a new service provider.