Dora Zambrano

Dora has over 10 years of experience in leading marketing initiatives, project management, content strategy in the IT & Telecom industry. As a Marketing Manager at Segron, she currently leads the marketing strategy across all channels including offline and online actions.
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Recent Posts

5 Testing Challenges Your Test Automation Framework Should Address

Jan 14, 2020 9:00:00 AM / by Dora Zambrano posted in Network Quality, End-to-End Testing

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At telco operators around the world, test engineers and operations managers are experiencing a bit of a conundrum. With networks growing in complexity by the day and manual testing getting more time consuming than ever, the need for automation is becoming obvious. At the same time, not all automation is created equal, and testers need to make sure they’re equipped with the right tools for the challenges that await them as modern networks continue to evolve.

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The Importance of Regression Tests for BFSI

Dec 24, 2019 3:00:00 PM / by Dora Zambrano posted in 24/7 Regression, BFSI

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Mobile banking is not just a fad. By 2020, the U.S. is expected to have more than 160 million mobile banking users, and in the UK mobile banking is already overtaking internet banking in popularity. This could be attributed to a number of factors, from simple convenience to the increasing primacy of mobile phones in general—but whatever the cause, the implication for banking and financial services businesses is pretty clear: you really need a robust mobile application that your subscribers can access on the go.

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5 Key Trends in Telecom Testing for 2020

Nov 19, 2019 9:00:00 AM / by Dora Zambrano posted in Automation, Device Testing, 5G

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If you’re a telco test engineer, you know that the world of telecommunications is getting more complex by the day. Your service needs to integrate with more devices than ever, and you still have to maintain interworking with any number of legacy systems. This is driving an increase in the number of test cases that require verification, and also a renewed push towards automation across the field. Whether you’re selecting an automation solution or simply trying to keep your testing process as efficient as possible, it’s important to keep tabs on the new challenges and opportunities that are likely to be coming down the pike.

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5 Tactics for Speeding Up Time-to-Market

Oct 24, 2019 9:00:00 AM / by Dora Zambrano posted in Automation, 24/7 Regression

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The pace of technological change has been speeding up at a seemingly unprecedented pace in the 21st century, and in few places is that more evident than in the telecom sector. Just a few short decades have taken us from what would now be considered legacy telephony through 4 generations of broadband cellular networks—with a fifth on the way. In the meantime, things like VoLTE and VoWiFi have become commonplace offerings in your typical telco operator’s portfolio. The race to provide new service offerings and update the functionality of existing ones is underway, and it’s already pretty heated.

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How Service Providers Can Speed up Time to Market

Jul 16, 2019 3:00:00 PM / by Dora Zambrano posted in Network Testing, Time to Market

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Okay, let’s say you're one of the major telco operators in your geographic area, and in order to increase your competitiveness you’re hoping to be the first one to roll out a 5G network for mobile voice and data. You’ve spent months laying the groundwork and taking pains to get your equipment and protocols in line with the new standards, and you’ve done your market research to determine the level of demand among local users (including adoption of 5G-enabled devices, etc.). It’s “all steam ahead,” and the only question is how quickly you’ll be able to get your product to market.

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